PUVI can be traced back to the 1700’s as a sesame oil made by our ancestor Perianna Gounder, an avid and proud farmer from the Kongu Vellalar clan in the Kangeyam region of South India. It was a farm produced oil and was also donated to fuel the large lamps of a few ancient temples in the village – a tradition followed till date.
Across the centuries, our family had cultivated many crops across vast lands in the region. While the ‘Maniam’ system was in vogue, the descendants during the 1800’s to 1980’s served as ‘Maniakarar’ – headmen of the village and its 18 hamlets. The subsequent generations played a key role in bringing the Bhavani irrigation canal and electricity to the region, ushering prosperity.
As hereditary trustees and administrators, the family members spearheaded the restoration of several historical temples under the village. Agriculture, contribution to society, and standing up for a cause had become part of the DNA. For many decades, families close to us have been buying oils from us and storing it for the whole year. Recently, the trend of people preferring healthier cold pressed oils inspired the branding of these farm produced oils as ‘PUVI’. The name PUVI means Earth in Tamil language. It’s a handcrafted product by process. What we sell is what our family literally uses too.